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Advertorials
Your client is building a dream home in one of your communities. Your sales rep is able
to care for her aging mother thanks to flex-time at your company. Your community is
providing a space and resources for members to fulfill a passion for painting. Like a press
release, these vignettes capture a story about your customers or staff, and tell a larger
story about you. However, where the press release is tied to the timing of an event,
advertorials have a timeless quality, and therefore we have much more latitude on who or
what to showcase.
But no matter who we feature, the goal of Storytelling Marketing is the same—to evoke
an emotional response from your customers that draws a very real connection to you.
Click on the link below to see a sample:
Your client is building a dream home in one of your communities. Your sales rep is able
to care for her aging mother thanks to flex-time at your company. Your community is
providing a space and resources for members to fulfill a passion for painting. Like a press
release, these vignettes capture a story about your customers or staff, and tell a larger
story about you. However, where the press release is tied to the timing of an event,
advertorials have a timeless quality, and therefore we have much more latitude on who or
what to showcase.
But no matter who we feature, the goal of Storytelling Marketing is the same—to evoke
an emotional response from your customers that draws a very real connection to you.
Click on the link below to see a sample:
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